Managing Director of the Hers Design Inc.
Managing Director of METAPHYS


Visiting Professor / Institute Director of KYOTO UNIVERSITY OF ART AND DESIGN
Visiting Professor of KOBE DESIGN UNIVERSITY
Adjunct Instructor of KYUSHU UNIVERSITY
Director of Japan Design Consultants Association
Director of Eco Design Network (NPO) / Director of Research Department of Eco Produtcts
Member of Japan Industrial Designers’ Association
Member of Japan Design Producers ’ Union (Cooperative)
Registration Adviser of the Osaka Small to Medium Enterprises Support Center
Member of the Design Consultant System of the Osaka Design Center
Project Producer of Osaka Design Promotion Plaza
Member of the Kids Design Forum
Project Member of Nakanoshima-banks Design Museum
Director of Tokyo Metropolitan Museum New Traditional Crafts Project
Producer and Designer of Next Generation Energy Saving House METAPHYS HOUSE

Selector of Kansei-kachi Sohzo Museum 2008
Executive of Kansei-kachi Sohzo Museum in Kobe,
Select Judge of Fukuoka Industrial Design Award,
Judge of the International Forum Design Award (IF Award) 2009
Judge of Computex Taipei,
Head Tutor of Co-design Osaka Design Center Design Business Workshop,
Styling Editor of Osaka Styling Expo,
Judge of Niigata IDS Design Competition 2010
Executive and Chairman of Eco-Products Design Competition 2007 – 2010
Judge of Design Excellent Award Thai 2010 – 2011
Chairman of National High School Design Competition 2013
Judge of the Good Design Award Competition 2002 – 2013
Judge of Design for Asia Award 2011, 2014
Total Producer and Designer of Echizen Japan Consortium Brand 2009 –
Honorary Consultant of Kouchi Kansei-kachi Sohzo Promotion Conference 2010 –
Executive of Social Design Conference 2011 –
Producer and Designer of Kumano Wood Products wanoki 2013 –
Published book “Textbook of Social Design” 2014
Published book “Design of Behavior Thinking” 2015


Joined Sanyo Electric Co., Ltd. after graduating from the Osaka City University, Faculty of Engineering, Applied Physics Department in 1982. Besides working on product design, was also involved in the backbone concept of new projects such as single domestic appliances. Established Hers Experimental Design Laboratory, Inc. in 1986, and created many controversial products in a wide range of designs for products, graphics C.I., and interface design, and has received many awards.

Proposed the virtual industry system, which links each process of product development to an industry that specializes in that field, and implemented the IT type product development system that involves distribution. Has also been involved in many inter-corporate coordination, production and consultation works by internally supporting the development of products that utilizes each company’s core competence at corporate seminars sponsored by banks, and acts as a design advisor for small to medium enterprises consortium.

Has also handled TLO in the private sector in commercializing products developed by universities and research organizations and local product regeneration, and is now putting in a great deal of effort in the G Mark, ASEAN Selection, TV appearances as a commentator, and education activities on the future of products and the design industry.


3-Dimensions Shock Accelerometer TG-301 received Good Design Award ‘Gold Award’
Unmanned Rescue Plane Kite Plane RESQUE 1.0 received Good Design Award of Small and Medium Enterprises
METAPHYS falce received Good Design Award of Small and Medium Enterprises / Osaka Design Center ‘Good Design of the Year’
Under take Microsoft Xbox Console Design
METAPHYS hono received Red Dot Design Award / JIDA MUSEUM SELECTION / New Japanese Style Design Award
METAPHYS uzu received Red Dot Design Award / JIDA MUSEUM SELECTION
COWAY Water Purifier and Air Purifier received IF Award / Red Dot Award
METAPHYS received 100% DESIGN PREMIO at 100% Design Tokyo
METAPHYS locus received Good Design Award / Small and Medium Enterprises
METAPHYS viss received ISOT Stationery of the Year / Good Design Award
METAPHYS uzu received Asia Design Award ‘Bronze Award ’
METAPHYS susuki received Asia Design Award ‘Bronze Award’
Echizen Knife Chopping Board received Design Plus Japan Brand Award at Germany Ambiente / IF Design Award
METAPHYS susuki received Best New Product Award at Paris Maison Objet
METAPHYS lucano received Red Dot Award ‘Best of Best’ / Good Design Award / Good Design Award of Small and Medium Enterprises
METAPHYS uqu received Asia Design Award ‘Gold Award’
Chiaki Murata received Asia Designer Award ‘Grand Prix’
METAPHYS ienami received Active Design & Craft Award at the 71st Tokyo International Gift Show
Mobile Beer Server dokonama received Frontier Grand Prix for new business
METAPHYS gekka received Asia Design Award ‘Silver Award’
Next Generation Energy Saving House METAPHYS HOUSE received Good Design Award
Nichiban Tape Glue Tenori received Stationery of the Year
Paris Miki Glasses Microtitan / Saraya Foam Hand Soap Dispenser Elefoam received Good Design Award
COWAY Water Purifier CHP-240N received Good Design Award / Red Dot Design Award
METAPHYS lucano 1-step / Paris Miki Glasses Series2 Microtitan / Misumi Conveyor Belt SV Series / Sekisei Clip File Happobijin / Kyuho Plastic Bottle Squeezing Machine PET&ECO / Interman Cellphone Booth BODYPHON / Tokyo Metropolitan Museum New Traditional Crafts Produce TOKYO CRAFTS & DESIGN / Takano Awning RIPARO received Good Design Award
METAPHYS suiu received Asia Design Award ‘Grand Award’
METAPHYS lucano 3step received German Design Award ‘Winner Award’
METAPHYS lucano 3step received IF Design Award
METAPHYS patis received German Design Award
Yamamoto GIGA QUAD received Good Design Award Best100
METAPHYS elin / cocoh / fumon received Asia Design Award Gold Award / Silver Award / Bronze Award
iiza Knife series received iF design award 2017 Gold Award
SARAYA Kitchen soap received TOPAWARDS ASIA Outstanding in Functionality / Lohas design Award 2017 Second prize

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