Born in Hyogo, 1938
CEO of PAOS Group
CEO of World Good Design Inc.
CEO of World Good Design Inc.
Occupation:
Corporate Identity Consultant
Corporate Identity Consultant
Office address:
Belaire Gardens 6A
4-2-11 Jingumae, Shibuya-ku,
Tokyo 150-0001, Japan
Belaire Gardens 6A
4-2-11 Jingumae, Shibuya-ku,
Tokyo 150-0001, Japan
TEL: +81-(0)3-5775-2115
FAX: +81-(0)3-5775-2116
info@paos.net
http://www.paos.net
http://www.worldgooddesign.net
FAX: +81-(0)3-5775-2116
info@paos.net
http://www.paos.net
http://www.worldgooddesign.net
Selected Post
Director : Japan Graphic Designers Association
Chairman : Jury of"The Good Design Award"
Representative Manager : Corporate Identity Council of Japan
Representative Manager : Japan Design Consultants Association
Director: The Japan Society for the Study of Initiative
Special Adviser : China National Garment Group
Visiting Professor : Waseda University Research Institute of Strategic Design
Lecturer : Ark Toshijuku (private school in the Roppongi Hills complex)
Chairman : Jury of"The Good Design Award"
Representative Manager : Corporate Identity Council of Japan
Representative Manager : Japan Design Consultants Association
Director: The Japan Society for the Study of Initiative
Special Adviser : China National Garment Group
Visiting Professor : Waseda University Research Institute of Strategic Design
Lecturer : Ark Toshijuku (private school in the Roppongi Hills complex)
Profile
Born in Kobe.
After completing studies at Kuwasawa Design School in 1959, graduated from Waseda University's First Faculty of Literature majoring in art in 1964. Inspired by the belief that a major university such as Waseda should set up a center for design education, Nakanishi announced a proposal for the establishment of a Waseda University Design Faculty, and together with Ryuichi Hamaguchi co-authored "Design Policy: Corporate Image Formation" Japan's first book on the subject of corporate identity.
Nakanishi founded PAOS in 1968 and continued to pursue research and practical application in the fields of design theory for management and design methodology development. PAOS has been commissioned for corporate identity projects by over 100 corporations and has created numerous success stories and hallmark designs by pursuing the practice of design as a means of achieving business strategies. PAOS New York was founded in 1980 followed by PAOS Boston and PAOS Beijing in 1985 and PAOS Shanghai in 1987. Motoo Nakanishi Office was founded in 1998 to move PAOS in the direction of a virtual company with an open system that allowed specialized teams to be assembled for specific projects. Nakanishi also began to devote more time to personal activities such as lecturing and consulting. PAOS was included as a case study in textbook used by Harvard University and Stanford University and Nakanishi delivered commemorative lectures in April 1997. From 1998 to 2000, Nakanishi worked as chairman of the G-Mark (Good Design Award) and helped guide the privatization of the organization away from government management by the Ministry of International Trade and Industry (now the Ministry of Economy, Trade and Industry).
Nakanishi launched a new company, World Good Design Inc., in the year 2000 to promote a new design movement and develop contemporary business strategies. WGD China office was founded in 2003.
Nakanishi's lifelong intellectual interests are in the design mind and in design for business.
After completing studies at Kuwasawa Design School in 1959, graduated from Waseda University's First Faculty of Literature majoring in art in 1964. Inspired by the belief that a major university such as Waseda should set up a center for design education, Nakanishi announced a proposal for the establishment of a Waseda University Design Faculty, and together with Ryuichi Hamaguchi co-authored "Design Policy: Corporate Image Formation" Japan's first book on the subject of corporate identity.
Nakanishi founded PAOS in 1968 and continued to pursue research and practical application in the fields of design theory for management and design methodology development. PAOS has been commissioned for corporate identity projects by over 100 corporations and has created numerous success stories and hallmark designs by pursuing the practice of design as a means of achieving business strategies. PAOS New York was founded in 1980 followed by PAOS Boston and PAOS Beijing in 1985 and PAOS Shanghai in 1987. Motoo Nakanishi Office was founded in 1998 to move PAOS in the direction of a virtual company with an open system that allowed specialized teams to be assembled for specific projects. Nakanishi also began to devote more time to personal activities such as lecturing and consulting. PAOS was included as a case study in textbook used by Harvard University and Stanford University and Nakanishi delivered commemorative lectures in April 1997. From 1998 to 2000, Nakanishi worked as chairman of the G-Mark (Good Design Award) and helped guide the privatization of the organization away from government management by the Ministry of International Trade and Industry (now the Ministry of Economy, Trade and Industry).
Nakanishi launched a new company, World Good Design Inc., in the year 2000 to promote a new design movement and develop contemporary business strategies. WGD China office was founded in 2003.
Nakanishi's lifelong intellectual interests are in the design mind and in design for business.
Selected Projects
Mazda Motor Corp., The Daiei Inc., Matsuya Co., Ltd., Kenwood Corp., Bridgestone Corp., Kanagawa prefecture, Toray Industries Inc., Inax Corp., Kirin Brewery Co., Ltd., Pia Corp., Nippon Telegraph and Telephone Corp. (NTT), NTT DoCoMo Inc., The Sumitomo Bank Ltd., The Tokio Marine and Fire Insurance Co., Ltd., Nippon Life Insurance Co., The Mainichi Newspaper, Itochu Corp., Benesse Corporation, SELP (Organization for the mentally and physically disabled), HANSSEM Co., Ltd. (Korea), Anhui Bengbu Cigarette Factory (China), Doutor Coffee Co., Ltd., Nissan Motor Co., Ltd., etc.
Selected Publications
DECOMAS-Design Coordination as a Management Strategy (1971)
Design Systems for Corporations (13 volumes; 1976-1991)
Corporation Individuation (1987)
Aesthetic Management (1989)
PAOS Design (1989)
New DECOMAS-Design Conscious Management Strategy (1993)
Ideas for Inspirational Growth (1995)
Create, Attract and Exceed - a Guideline for Structural Recessed Companies (2001)
Identity Design of the World (1) (2001)
Design Systems for Corporations (13 volumes; 1976-1991)
Corporation Individuation (1987)
Aesthetic Management (1989)
PAOS Design (1989)
New DECOMAS-Design Conscious Management Strategy (1993)
Ideas for Inspirational Growth (1995)
Create, Attract and Exceed - a Guideline for Structural Recessed Companies (2001)
Identity Design of the World (1) (2001)
Selected Awards
Katsumi Masaru (father of Japanese design) Award (1988)
Mainichi Design Award (Japan's most authoritative design award 1989)
Japan Sign Design Association Grand Prix (1985)
Kuwasawa "Design of the Year" Award (2001)
Mainichi Design Award (Japan's most authoritative design award 1989)
Japan Sign Design Association Grand Prix (1985)
Kuwasawa "Design of the Year" Award (2001)